Miami Hotels Outperform Expectations During Super Bowl
In a record-setting Super Bowl weekend, Miami hotels were able to capture an average daily rate of $617.
BROOMFIELD, Colorado—Miami hoteliers can boast about setting all-time average-rate records for a Super Bowl weekend.
Atlanta Hotels Win Super Bowl Despite Supply Size
Atlanta’s hotel performance increases were smaller in comparison to previous Super Bowl host cities, but the size of Atlanta’s hotel supply means its gains were spread out over more rooms.
BROOMFIELD, Colorado—The numbers are in, and the only thing exciting about Super Bowl LIII was the performance of Atlanta-area hotels.
April US RevPAR Outpaces March Thanks to Rate Growth
U.S. hotel performance continued to break records in April, but not everything is coming up roses.
BROOMFIELD, Colorado—While there is a recurring theme of general positivity this month—surprise, revenue per available room is still growing—there are a few weeds in the lawn. (I j...
Hotels in Path of Total Eclipse See Unprecedented Boon
This data analysis and infographic looks at hotel performance in U.S. markets in the path of the recent total eclipse.
BROOMFIELD, Colorado—The biggest problem in forecasting what the hotel impact of the Great American Eclipse is there was simply no modern precedent for it.
Houston Hotels Shine in Super Bowl Performance
Hotel performance in host city Houston for the weekend of the Super Bowl slightly exceeded STR predictions, with RevPAR gains of 356% over the same weekend in 2016.
BROOMFIELD, Colorado—Every year, we look at the impact of the Super Bowl on its host city hotels, both in absolute terms as well as year-over-year change. This is the seventh year ...
How Does the Day of Week Factor Into Rate Growth?
This STR analysis looks at day-of-week patterns and how they have affected room rate growth since 2000.
BROOMFIELD, Colorado—There has been concern and confusion about the hotel industry’s inability to grow average rates at meaningful levels. In an earlier article, we posited that su...
Election Itself Not Likely to Move Economic Needles
STR data suggests that a United States president-elect inherits the economy of his or her predecessor, and the election itself—no matter how nasty—has no long-term effects that hoteliers and others need worry about.
BROOMFIELD, Colorado—Despite the division and fear resulting from an acrimonious election, does a presidential election itself influence patterns in hotel demand?
Declines in NYC and Houston Could Foreshadow Downturn
2015 was a record year in the U.S. hotel industry, but what can hoteliers learn from the performance declines seen in New York City and Houston?
BROOMFIELD, Colorado—While most hotel markets experienced record-setting profits in 2015, it was a decidedly bleaker picture in two major metropolitan areas: Houston and New York C...
The Rate Growth Mystery: A Comparison of 1996 and 2015
Both 1996 and 2015 were times of high occupancy levels in the U.S. hotel industry, yet average rates grew faster in 1996. It begs the question: At record occupancy levels, what should average rate growth be?
BROOMFIELD, Colorado—The U.S. hotel industry hit the elusive 65% occupancy mark in April 2015, and the closest it had ever come before was back in the expansion period of the mid-1...
Six Years of Super Bowl Hotel Performance
With Super Bowl 50 in San Francisco’s rearview mirror, how did hotels perform in the market compared to the past five Super Bowl host cities?
BROOMFIELD, Colorado—Every year STR Analytics examines the impact of the Super Bowl on its host city’s hotels, looking at the stats both in absolute terms as well as year-over-year...
Industry Outlook: A Crash or Soft Landing?
Hoteliers, analysts and investors aren’t quite sure what to expect of the hotel industry’s performance in 2016 and beyond. But what could previous declines tell us about what to expect when the industry does finally trend downward?
There is a disconnect out there in the hospitality industry, one that is borne out of timing.
The industry is very likely at or near this cycle's peak, which makes many people v...
More Overused Clichés in the Hotel Industry
STR Analytics is back to explain more overused clichés in the hotel industry, including: meat on the bone; black swan; and more.
The hotel industry will probably never have a shortage of overused clichés. First, we explained such gems as “runway” and “supply creep.” Now we’re back to explain three more over...
The Hotel Industry’s Most Overused Clichés
The hotel industry is awash in awful phraseology that has become so ubiquitous that it now borders on almost meaningless. Here are some of the worst offenders.
Everyone wants to know what inning we're in. It's difficult to say, because the hotel industry is not at all comparable to a baseball game. But just as we’re seeing the industry br...
Real US Profit, Revenue Records in Sight
The U.S. hotel industry has set a handful of performance records of late—on a nominal basis. A more revealing comparison comes when those same data points are adjusted for inflation.
BROOMFIELD, Colorado—As national hotel occupancies stretch to record levels, average daily rates continue to surge—to all-time highs in nominal dollar terms.
However, in infla...
Real Rate vs Nominal Rate: Where Are We?
Is inflation masking the current strength of ADR? For the total U.S., real ADR priced in 2014 about the same rate it did in 1999 and 2006.
BROOMFIELD, Colorado—Much has been made of the pricing hotels have been able to achieve in the last 12 months due to occupancy levels hitting or surpassing previous peaks. But wha...
Super Bowl Performance Over Five Years
The impact from the Super Bowl isn't dwindling, and now that the Pro Bowl is hosted in the same city as the Super Bowl (one week earlier), the host city has plenty to cheer about.
I'm pleased to announce this is my fifth Super Bowl (covering it from afar in terms of hotel data. Yeah, I know. Just as good as being there).
I read a lot about football, and ...
Peaking Occupancy: How High Can we Get?
STR Analytics gives the rundown on U.S. hotel occupancy from past to present. The question is: How high can we get?
STR 2020 Forecast: Supply to Stall Occupancy
Rate should be up 30% in 2020 when compared to 2014 levels, though supply increases will keep occupancy at about the same level, according to STR Analytics.
Rate and revenue per available room will have grown by leaps and bounds by 2020—but not occupancy.
Occupancy levels should taper by 2020 thanks to pressure from occupancy ceiling...
Examining the US Hotel Industry: 1995 to 2014
The biggest difference between today's hotel climate and 1995 is occupancy.
BROOMFIELD, Colorado—Demand in the United States hotel industry is booming while supply growth remains low. As a result, national hotel occupancy levels are near all-time highs, w...
Union Hotels Take a Hit on Profits
Are unionized hotels more expensive to operate than non-unionized hotels? This analysis provides the answer.
BROOMFIELD, Colorado—Conventional wisdom dictates that unionized hotels are more expensive to operate than their non-unionized counterparts because of higher payroll costs. But is...