Rob Tanenbaum is the Principal of Madison Hotel Advisors, a boutique hotel advisory firm focused on transforming hotel assets and asset management teams. Earlier in his career, he joined Host Hotels and Resorts, where he was responsible for a large portfolio of hotels under the flags of Four Seasons, Ritz-Carlton, Marriott, and Hilton. He has also worked for DiamondRock Hospitality, Hilton, Park Hotels & Resorts and PKF Consulting.