Ivar Yuste is the leader of the hospitality consulting team at PHG Hotels & Resorts. Ivar has held several business development roles in the travel and hospitality space in Europe, North Africa, Middle East, Asia and Latin America. He was recently managing director of corporate development and a member of the executive committee at BlueBay Hotels & Resorts, the hospitality division of the Marsans Group, the largest tourist conglomerate in Spain.