5 Hospitality Marketing Mistakes To Look For
Delineate Marketing Responsibilities, Invest in Good Photos, and More
I’ve been involved in dozens of hotels and there are consistent mistakes that are made by even the largest hotel operators.
Why Can’t Hotels Innovate?
As some companies move to eliminate their physical offices and implement a remote-working policy for employees, hotels now have the opportunity to be an innovative solution for when in-person meetings do need to be held.
You want to know what the key to a successful hotel is? It’s a laser focus on the customer and creating as much value for them as possible. Whether you are a motel or a five-star l...
How to Cut Marketing Costs at Independent Hotels
As independent hoteliers look to tighten their budget, there are ways to reduce sales and marketing expenses without cutting into their effectiveness.
This year has seen a dramatic shift in the hospitality business. Across the board, property executive teams are being asked to lower their budgets to help the hotel weather the sto...
AI Is Here: Can Hotels Take Advantage?
Hoteliers should invest in artificial intelligence to help create flexibility, improve customer service and focus on profitability.
Articles about artificial intelligence seem to be published daily, yet little to nothing seems to have changed for hotels.
Can Big Brands Disrupt the Disruptors?
Hotel brands are in the best position to reclaim the top choice for consumer travel and lodging once the pandemic fades away.
COVID-19 has potentially changed everything—ushering in the possibility for brands to disrupt the disruptors.
Build Trust, Then Revenue, Through Communication
Your guests are thirsty for information on how their first hotel stay will work. Lead through this challenge by communicating clearly and showing why they should trust you.
For many of us, this is a new situation and the first time we’ve experienced mandatory face masks, social distancing rules and grocery stores with one-way aisles. Most people have ...
A Startup Guide to Hotel E-commerce
Don’t know where to start when it comes to creating an e-commerce plan? Here’s a guide to get you on the right track.
Having looked after a portfolio of hotel websites over the past five years, I have seen how fast e-commerce changes every year. There are fundamentals that never do change and that...
How to Monetize Instagram
Instagram is finally allowing companies the ability to link to an e-commerce store. This represents a huge new monetization opportunity for hotels. Here’s how to take advantage.
Instagram brings in an estimated 300 million active users per month, reaches a young audience and also represents a new marketing avenue for hotels.
Many users of Instagram cons...
TripAdvisor Moves Profitable—for TripAdvisor
TripAdvisor wants to make even more money from its place in the travel industry.
It used to be that TripAdvisor was a trusted ally to the independent hotel world. It gave hotels the opportunity to be valued solely on merit based on past clients’ input. Given t...
How to Generate More Content for Social Media
If you don’t have a lot of time, you can follow these steps to generate easy content for your social media sites.
Let's be honest, social media is overwhelming to anyone who doesn't have someone totally dedicated to doing only that. Our hotel management company operates hotels of 350 rooms an...
5 Free Tech Tools for Hoteliers
There are an abundance of free tools available to help hoteliers drive sales and increase efficiency. Here are five that caught my eye.
With the allure of billions of dollars in valuation on execution of a great idea, there are millions of geniuses looking to solve your problems. Here are some of the best ones I’v...
Google Makes Waves in E-commerce
Recent changes from Google will impact e-commerce business—for better and worse.
Recently Google has made some fairly large game-changing moves that will impact your e-commerce business. Some of these changes are for the better, while others are for worse.
Increase Conversion Rates to Boost Revenue
The single easiest way to increase your online revenue is by focusing on conversions.
As hoteliers know, the most profitable business is direct business. Online travel agencies take as much as 25% of your online revenues. So at a $100 rate, hoteliers will only rece...
Google Local Places Renewed Focus on Ratings
Google Local now features a carousel of images, which is all part of Google’s plan to maximize the user experience.
Google announced last week that local results will now be displayed differently in Google Search. For example, for queries such as “Miami hotels,” Google will now be displaying a ...