Rhett Hirko serves as global vice president of revenue optimization for Preferred Hotels & Resorts, responsible for supporting the revenue activities across all of the company’s member hotels and working directly with Sabre to support the reservation and distribution needs for all member hotels globally.  A certified revenue management executive, Rhett has practiced revenue management for more than 20 years, spending the majority of his time in various roles with Hyatt. He designed and implemented the single-image inventory reservations process for Hyatt Hotels Corporation in North America and oversaw revenue management in a regional capacity for seven years. For the next 14 years, he worked with Hyatt International where he designed both the CRS-RM interface and the revenue management training program and directed the process. From there, he was transferred to Zurich to head revenue management for all Hyatt hotels in Europe, Africa, the Middle East and Southwest Asia, a position he held for the two years prior to joining Preferred Hotels & Resorts. Rhett received his B.A. in Business, with a major in Hotel & Restaurant Management, from Michigan State University. He resides in California with his spouse and two dogs and enjoys spending his spare time running or cheering for his alma mater.