Leora Halpern Lanz, ISHC is Associate Professor of the Practice at Boston University’s School of Hospitality Administration (BU SHA) teaching the Experiential Marketing and Digital Marketing courses at the undergraduate and graduate levels. She is also the Executive Director of the School’s new online Master of Management in Hospitality degree. Her career in destination marketing and tourism, branding, marketing communications and press relations spans nearly four decades including long stints at the Greater Boston CVB (now Meet Boston), ITT Sheraton Hotels of New York, HVS, and her namesake consultancy, LHL Communications. She has been at BU SHA since January 2015.