Benchmark For Hotel Brands

Empowering hotel companies and brands to identify opportunity across functions and maximize value.

Manage Revenue and Strategies

Utilize historical and forward-looking data sets to pinpoint opportunities and drive improvements. Use self-service tools to create diverse Competitive Sets that assess performance across various market segments. Enhance the accuracy of future demand forecasts and shape revenue strategies.


Drive Sales and Commercial Growth

Analyze the impacts of acquisition and distribution costs on revenue and profitability. Proactively identify corporate travel and meeting leads using a detailed tenant database that includes office, industrial, retail, flex, and medical spaces.

Develop Strategic Opportunities

Evaluate existing inventory and property relationships to target potential conversions directly or broaden your focus to include the most active developers, buyers, and sellers across all commercial asset classes. Identify new franchisees, conduct market project and feasibility analyses, and expand into prime locations for business growth.

Optimize Finance

Access comprehensive market and submarket forecasts from a single source to guide budget planning. Apply profitability insights to monitor expenses, identify operational trends, and maximize profits for individual hotels and an entire portfolio. Collaborate with development teams to demonstrate to potential franchisees a brand's ability to generate high average returns and to estimate franchise fee revenues across different industry sectors.

Discover how STR Benchmarking could help your business.
Request a demo today.