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January 8, 2025
Golf packages are a solid revenue-driver at resorts despite economic fluctuations
Although sports like pickleball might attract some guests as the new sport on the block, experts say no other amenities can drive revenue in the way a well-crafted golf package does to this day.
January 3, 2025
Outlook on international arrivals to US positive despite headwinds
Inbound international travel to the United States has been steadily rising year over year since the COVID-19 pandemic, and 2025 figures to be more of the same.
December 17, 2024
New HSMAI head foresees international growth for hotel association
In some ways, Brian Hicks stepped into the president and CEO role of the Hospitality Sales and Marketing Association International in uniquely difficult circumstances — stepping in to fill the shoes of a long-time, beloved leader who recently died.
November 19, 2024
As Chinese tourists travel internationally again, their desires have changed
LONDON — Chinese travelers are returning to Western Europe and other destinations, but their preferences look quite different from before the pandemic.
September 18, 2024
Corporate travel managers look for flexibility, rate caps, value-added options this RFP season
As corporate travel continues to increase, travel managers are looking for more and more from hotels in their negotiated rates and contracts.
August 21, 2024
Hotels Need Creativity, Collaboration for Group Events
NASHVILLE, Tennessee — Meeting planners and attendees are looking for unique experiences just like transient travelers, and the hotels best equipped to provide those experiences in a practical way are poised for success, experts say.
August 8, 2024
Commercial Strategy Teams Refine Collaboration, Leadership Skills
Speakers at the recent 2024 HSMAI Commercial Strategy Conference in Charlotte, North Carolina, continued to push for more collaboration between sales, marketing and revenue-management teams, and said metrics between the three disciplines should be aligned to maximize their goals.
July 23, 2024
Hoteliers Must Dig Deeper Into the Profitability of Demand
CHARLOTTE, North Carolina — The hotel industry can be overly focused on gross revenues and not look closely enough at the profitability of different channels, experts say.
July 22, 2024
Hotel Digital Marketers Need Better Metrics To Gauge Success
CHARLOTTE, North Carolina — Digital marketers in the hotel space are ready to dump return on ad spend as a marquee metric.
July 19, 2024
Commercial Strategy Teams Must Align on Metrics, Execs Say
CHARLOTTE, North Carolina — A perfectly aligned commercial group, including revenue, sales and marketing, is the ideal most modern hotel companies strive for, but experts say getting those three departments on the same page requires effort and thought.
July 17, 2024
Independent Hotels Turn Personalized Messaging Into Bookings
CHARLOTTE, North Carolina — Developing personalized, meaningful messages to guests is vital to driving bookings at independent hotels, experts say.
July 17, 2024
Hospitality Executive Explains How Economy Hotels Can Stand Out as Segment Falters
TEMPE, Arizona — As economy hotels still struggle disproportionately compared to the rest of the hotel industry, they need to focus on how to set themselves apart from the competition.
July 16, 2024
Alignment of Strategies, Incentives Key for Success at Hotel Contact Centers
CHARLOTTE, North Carolina — Communication and aligning goals are the keys to success at hotel contact centers, according to experts who work in that booking channel. Communication hasn't always been a priority, but hoteliers say booking success depends on how dialed-in contact centers are with overall sales strategy.
July 9, 2024
How Hotel Sales, Marketing, Revenue Leaders Handle Collaboration
CHARLOTTE, North Carolina — As more and more hotel companies align their sales, marketing and revenue-management teams under the larger umbrella of a "commercial" department, leaders of those three discrete disciplines say it's vitally important to understand the strengths and weaknesses of people within those roles and how they can best complement each other.
July 8, 2024
As Hotel Tech Needs Grow, So Does the Importance of Distribution
CHARLOTTE, North Carolina — Hotel distribution experts believe their discipline remains one of the most underlooked and misunderstood — yet increasingly important — parts of the overall industry, and that will only become more true with the rise of artificial intelligence and automation.
June 26, 2024
Tech leaders promote artificial intelligence’s use for hospitality: ‘Not just a fad’
CHARLOTTE, North Carolina — Innovation, collaboration and, of course, artificial intelligence were the key topics as HITEC and HSMAI's Commercial Strategy Conference got into full swing this week.
May 20, 2024
Hotel Marketers Push Broad Messaging, Options To Attract All Generations
Travel demand spans several generations, but the wants and needs of all these hotel guests often differ from one generation to the next. The marketing approach from third-party management companies at the property level has to be all-encompassing and accessible to all ages to drive the most bookings.
April 30, 2024
Hotel Owners Urged To Do Complicated Math on Guest Acquisition
From owner to brand to online travel agency, finding customers in the most cost-effective way possible remains one of the most pressing challenges for the hotel industry.
April 18, 2024
Family Reunions, Weddings Help Keep Smaller Hotels Competitive in Capturing Group Business
There's no stopping weddings and reunions, and hotels of all sizes are poised to benefit from that demand.
March 26, 2024
Marriott, Wyndham Hold Biggest Share of Hotel Loyalty on Las Vegas Strip
Marriott International starting a loyalty partnership with MGM Resorts in 2023 helped Marriott Bonvoy claim the largest representation for any hotel loyalty program for hotels and resorts across the Las Vegas Strip.