The luxury industry is not experiencing a crisis. The "record" year 2022 experienced by LMVH, despite the geopolitical and economic situation, attests to this: €79.2 billion in sales worldwide and a current operating income of €21 billion (+23%). While Hermès and Kering will not publish their results until 15 February, they posted third quarter 2022 growth of 32.5% and 23% respectively. So yes, the luxury industry is doing well. And its players are fighting a merciless battle. Both in terms of collection(s) and on the real estate scene... where location comes first, regardless of price.