It all began quite simply," says Walid Goudiard, founding partner of Sarment and general delegate of the Collectif Rivoli 2030. "Under our leadership, with the help of Madeleine Masse, we saw a unique momentum on the Rue de Rivoli. Projects on a scale unseen for a century were underway. Between the Louvre, the Fondation Cartier, the grand hotels, the Place de la Concorde, the Tuileries, etc., we realized that something exceptional was happening. It was crucial to seize this momentum and bring together public and private players to transform this convergence of projects into a real movement, capable of redefining what a Parisian street will be in the future."