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Gap Plows Ahead With Store Closures as Real Estate Savings, Online Sales Soar

Retailer Accelerates E-Commerce Growth Alongside Plans to Close 350 Unprofitable Locations

Gap Inc. reported a 60% jump in online sales for the third quarter of the year, fueling its plan to close unprofitable locations and redirect resources to its e-commerce operations. (Getty Images)
Gap Inc. reported a 60% jump in online sales for the third quarter of the year, fueling its plan to close unprofitable locations and redirect resources to its e-commerce operations. (Getty Images)

Retailer Gap Inc. plans to put more of its business online even as it reveals a shift toward store growth for its two best performing brands, Old Navy and Athleta. The decision comes as the company netted a record spike in digital sales and some short-term savings related to planned store closings last quarter.

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