The Impact of College World Series Tournaments on Omaha, Oklahoma City Hotels
The Sun Shines on the American Heartland During College Baseball, Softball Tournament Championships
In the early days of summer each year, two quiet, secondary hotel markets come alive to host a pair of the country's most raucous annual college sports events.
Formula One Impact on Hotel Performance and What It Says About the Racing Sport's Future
Markets in Europe, US Got a Boost from Events in 2023
Adrenaline. High stakes. Melodrama.
How the NBA Playoffs Boosted Hotels in Cities With Teams Advancing to Conference Finals
Boston, Denver, Los Angeles and Miami Held 43 of 83 Playoff Matchups
The NBA Playoffs represent a period of rapid travel and swift booking, bolstering fan attendance and hotel performance in host markets. The 2023 postseason, culminating in June wit...
Ski Resort Performance Defies Slump in Snowfall Totals
Hotels in three ski markets performed admirably despite snowfall totals well below four-year averages, according to an analysis by STR.
BROOMFIELD, Colorado—Yet another winter has passed, and as usual, the weather was often unpredictable if not outright weird. Some of the hottest areas in the southern United States...
Winter Storm Jonas: Friend or Foe of the Industry?
January’s Winter Storm Jonas brought enough snow to the eastern half of the United States to close major cities for days at a time, but how did hotels in affected markets perform during the blizzard?
BROOMFIELD, Colorado—Pictures say a lot, but they don’t always tell the whole story.