US Hotels Report First Decline in Revenue per Available Room of the Post-Pandemic Era
Demand Declines Signal an End to the Revenge Travel Party
U.S. hotel revenue per available room declined 2.2% in March, marking the first year-over-year RevPAR loss of the post-pandemic era.
The End of an Index: How Hotel Industry Analytics, Forecasting Will Change in 2023
Comparisons to 2019 Likely To Stop Being Useful After First Quarter
The past year has been characterized by recovery and transition, as the hospitality industry’s view shifted from the COVID-19 pandemic and toward mounting global economic turmoil.
Soft-Brand Hotels Have Thrived Throughout Summer Leisure Season
Occupancy Has Recovered Quicker for Soft Brands Than Traditional Brands
While soft brands account for only 86,000 of the 5.5 million hotel rooms in the U.S., this hotel type attracts a lot of attention from owners seeking the unique design of independe...
US Hotel Industry Recovers Faster in Smaller Markets Than in Big Cities
Pandemic Has Shifted Travel Patterns To Favor US Rural Markets, Drive-To Destinations
Prior to the COVID-19 pandemic, urban hotels and hotels located in STR’s top 25 markets led the U.S. in performance, with high occupancy and higher rates courtesy of the leisure an...
Extended-Stay Hotels Have Weathered the COVID-19 Pandemic
Lower-Tier Segment Has Outperformed Other Hotel Types During Recovery
While no hotel escaped unscathed from the COVID-19 pandemic, extended-stay hotels reported some of the highest occupancies over the course of 2020.
Hotels Face Reckoning Once Summer Leisure Season Ends
Labor Day Is When the Leisure Traveler Normally Yields to the Business Traveler
It’s the summer of the leisure traveler and while hotel occupancy remains below 2019 levels, average daily rate has surpassed its pre-pandemic levels in recent weeks as hoteliers t...
UK Hoteliers Take Advantage of Wimbledon Demand, Raise Rates
Industry Benefited from Event Demand After Hotels Reopened May 17
(Corrected on July 15 to replace "ADR" with "occupancy" in the final paragraph.)
Nashville Rental Performance Swiftly Approaching Normal
Hotels Gain Ground on Short-Term Rentals After End of Lockdown
As the unofficial bachelorette party capital of the U.S., home to several professional sports teams and uncontested home of country music, Nashville accommodations operators enjoye...
Don’t Call It a Comeback: Top 25 Markets Kick-Start Hotel Recovery
Hotel Performance in Major US Metros Finally Showing Signs of Life
As some of the biggest and most business-based markets in the U.S., the top 25 markets have struggled the most of STR’s 166 markets over the past 14 months.
Hotel Labor Market Shifts Fundamentally Due to Pandemic
Staffing Shortages Exacerbate Crisis for Hoteliers
U.S. hotel recovery has finally hit its stride, with leisure demand nearly back to normal even ahead of the summer boom and business and groups beginning to chart a course to retur...
Outside of North America, Hotel Industry Recovery Is Sporadic
New Waves of COVID-19, Travel Bubbles Factor Heavily Into Global Hotel Performance
While the recovery varies widely, global hotel performance has shown signs of improvement across most world regions. From roadmaps to reopening across Europe to travel bubbles betw...
US Hotels Continue Long, Slow Race Back to 'Normal'
Five Takeaways From April US Hotel Industry Performance Data
If March jump-started the U.S. recovery, April cemented the U.S. as a leader of the pack in the race back to a normal, post-COVID-19 world.
Shifts in Demand Mix Help Higher-End Hotels Maintain Rate
Absence of Group Business During Pandemic Played a Factor
Despite the challenges luxury and upper-upscale hotels have faced over the past year, the collapsed class has had moderate success in maintaining rate relative to the amount of dem...
February US Hotel Performance Shows Promising Signs
Occupancy Strengthens but Reopening Could Create Small Headwinds
It may be the shortest month, but February brought excellent tidings to the U.S. hospitality industry. Occupancy reached 45.3%, its highest level since October 2020, and that’s not...
Competitive Set Trends Offer Insights into Global Hotel Performance
High-End Hotels Maintained Rate Relatively Well in 2020
For most of the past year, rural hotels outperformed urban properties, as travelers moved out of cities and into less crowded and outdoor-activity-friendly suburban areas. Meanwhil...
The Importance of Benchmarking Post-Pandemic
Indexing to 2019 Provides Better Hotel Performance Comparisons
Now that the hospitality industry is through almost the first quarter of 2021, there are plenty of reasons to have hope in what's on the horizon, chief among them vaccine rollouts ...
Sydney Booking Future Hotel Business Faster Than London
Forward-Looking Data Reflects Disparate Recovery Strategies
Much like actualized hotel performance, forward-looking hotel performance trends have been significantly impacted by the COVID-19 pandemic. Increased uncertainty surrounding border...
Cincinnati Hotels Display Resiliency During Incredibly Difficult Year
Unlikely Sources of Demand Drive Performance in Ohio’s Top Hospitality Market
Cincinnati is displaying surprising resilience in the face of the COVID-19 pandemic.
St. Louis’ Smaller Size Has Helped Insulate Its Hotel Market Amid Pandemic
Light Pipeline May Help Drive Recovery in 2021
While St. Louis is the 39th largest market in the United States, its position as third smallest of the top 25 largest hotel markets has proved a boon throughout the COVID-19 pandem...
Detroit's Hotel Market Outperforming Peer Cities During Pandemic
Despite Demand Declines, Low Supply Growth Reduced Competition
Just as hotel performance was impacted by the coronavirus pandemic, so were hospitality transactions. The pandemic curbed transaction activity throughout 2020, and while transactio...